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Still safe, still creating

It’s hard to believe we’re in October. Sometimes it feels like the spring and summer never happened.

But they most certainly did. Indeed, more than a million people have perished in this global pandemic, including more than 200,000 in my country.

I live in New Jersey, and after a rough start, we have done much better. That’s small consolation for the families who’ve suffered losses both personal and economic. But we persevere.

I’ll be honest: this has not been a good year for Elephant’s Bookshelf Press so far. I’ve been fortunate that I’ve maintained my full-time job, but I’ve lost most of the time I applied to EBP.

People talk about having more time at home, and I’ve certainly been spending more time at home. But time at home typically means focusing on my family, not the books I produce.

In fact, it wasn’t until I received an email recently from a reader that I realized how long it had been since I had posted anything on this site.

Time moves differently during a pandemic.

Like I said, it’s hard to believe we’re in October. Before too long, my kids will be dressed in Halloween costumes and I’ll be traipsing around the neighborhood wearing my mask while the kids have their own creative masks on their faces.

I had such plans for this year. But I’m not giving up. It’s likely one of the books we planned to publish this year will be pushed to next. The author’s had needs to address, as have I.

But at the same time, I’ve secured a new series of thrillers that we’re working to launch in 2021. And I believe I might even be ready to launch one of my own novels in 2021, too.

In the meantime, we’re investing time and resources in developing a better connection with readers. Obviously, as this is the first post in several months, that venture hasn’t quite hit the ground running too well.

But as I like to say, Bionn gach tasu lag, which is Irish for “Every beginning is weak.”

Stick with us, sign onto our email updates, and let us know what you’d like to see more of. We have more science fiction in the offing, a series of thrillers, new short story anthologies, and if all goes as planned, actual author readings and interaction with our readers.

We haven’t given up on 2020, but we have our sights set on the future.

Are you safe? Thoughts from suburban Epicenter

I’m safe. We’re safe. We’re among the lucky ones.

For those who don’t know the elephants behind Elephant’s Bookshelf Press, we live in New Jersey. I’ve lived here most of my life. On one of my Twitter profiles, I refer to it as “God’s Country.” It’s green and pleasant and generally a wonderful (albeit expensive) place to live.

Lately, however, I’ve been calling it suburban Epicenter.

New York City, roughly a marathon run away from my home, has become the epicenter. Over a thousand people dead. Over ten thousand known to have contracted the virus.

And the numbers aren’t a lot better in New Jersey.

I lived through 9/11, and a phrase I said often back then was “Everybody knows someone.” I had a friend who perished in one of the Twin Towers when it collapsed on him.

I knew others who died that day. And family members were lucky to have gotten away with only their mental health affected — not that such wounds are easier to handle.

The coronavirus pandemic has a lot of similarities.

One thing I’ve noticed is how we talk to one another. While we sometimes end a conversation with the typical “See you later,” more often I hear people saying through their N95 mask, “Stay safe.”

Safety is key.

So I ask you, faithful readers, how are you doing? Are you safe?

How are you staying safe?

And for those who live in areas where, perhaps, the virus hasn’t been too devastating so far, any questions you have that some of us in and around the Epicenter might be able to answer?

Rest assured, we’re also working on books and developing new things that’ll interest our readers and our authors. I’ve been in touch with authors who may become new EBP novelists. Frankly, it’s pretty exciting to me. And I’m developing new revenue opportunities that are also pretty cool to see.

But right now, the thing that has been most on my mind is you.

Stay safe.

Matt

A blogging spree in 2020?

So, how has the new year treated you so far? If you’re like me, you’re happy to see 2019 in the rearview mirror. It’s not that the year was terrible; I’ve had much worse. But when it comes to blogging, yeah 2019 can easily be beat.

But what should I be blogging about? I’m not a negative person.

During 2019, a favorite pet died (our at-least-24-year-old tortoise-shell rescue tabby cat), a favorite website died (the much beloved AgentQuery Connect), and frankly a lot of my energy was depleted before last winter was over.  

I’m not the type to wallow in despair, and even though my household began 2020 with a challenging health situation, I found myself practically jogging to work the other day. And I hadn’t even had any coffee yet!

I still had that energy when I was heading home and reading a book about how to improve as an independent publisher. After all, it’s that return commute when I am most able to focus on Elephant’s Bookshelf Press.

blogging

And it’s that energy that I’m hoping to bring to blogging in the new year, as well as to publishing.

Those of you who’ve read my blogs over the years probably recognize my seemingly annual “I’m going to blog more consistently this year” resolution. Yeah, I make that resolution a lot.

Of course, if I were blogging more consistently, I wouldn’t have to have the same resolution year after year.

But one reason I think it will be accomplished is because I’ve been thinking about you.

Yes, you! You know who you are.

You’re the one who reads these blog posts. You even send an email occasionally, when I ask a question (which I should do more often).

Let’s face it, we’re writers! We like to write emails. Even pithy ones that are short on words but long on witticism. I love those!

From my perspective, 2019 was also a year of new beginnings. I began to write a new novel, for example. I’m excited about it, and I’ll share more with you as things progress. I began 2020 with more than 22,000 words on the manuscript, so I’m not even halfway through it.

I might have had more words written, but I also re-established EBP’s focus on short story anthologies. I love short stories. I always have.

In Flight, I also got to explore my love of science fiction.

Mind you, anthologies are hard to market and sell. And science fiction is a highly competitive genre. But if you believe the stories and the authors deserve an audience, then there’s not any excuse. Publish the damn things!

That’s going to be a recurring theme in 2020, too, as we’re preparing to publish R.S. Mellette’s next novel, Dark Star Warrior: The Morian Treasure. So far, the few people who’ve received a sneak peek have loved it. We have more announcements about DSW to come, too.

In 2019, I also helped launch a new website for writers: QueryConnection. It was established in October by another fellow AQCer, C.M. Fick, and I’m going to have things to share there about what’s going on there, too. In fact, I should have another post in the next couple days about a new online event we’re pushing. (There’ll even be a raffle involved!)

If you’re a writer who wants to learn how to turn your ideas into publishable works, we’d love to have you join us. It doesn’t cost anything.

Like AQC before it (and for that matter, like From the Write Angle, one of my other late, beloved writing homes), what you put into it is your perspective and willingness to share and learn from your peers – and perhaps a few folks who’ve been around the authorial block.

So, like I said at the beginning, I’m happy to see 2019 in the rearview mirror. Because 2020 looks like it’s going to be a heck of a ride!

Talk to you all soon!

PS: What is your favorite science fiction book or series and why?

So, what do you do?

How often has this happened to you? You’re talking to someone and either you or the other person asks what you do for a living.

It happens all the time. I’d say it happens to me at least once a week, and I’m probably being too conservative.

But how do you answer?

For me, I usually say I’m a writer. Sometimes I say I’m an editor. Other times I say I’m a journalist.

They’re all true.

When I tell people that I write or that I work with words, they make assumptions about me. They assume I’m creative, for example. Some assume something about my level of education. Some others try to stump me on a random subject, as though writers know everything about everything.

You know who else we tend to think those same things about? Teachers.

I know I do.

It makes sense, because at a certain level, most writers are also teachers.

Even though I minored in education and did my student teaching, I never served professionally as a formal teacher. I served as an instructor for various short-term classes, but it wasn’t my full-time job.

I spent a few years conducting classes at YMCAs where I was a full-time employee, but I was running programs. I thought of it as different.

I was wrong. I was a teacher and an instructor and a coach. I’ve realized lately that I still am.

I suspect this old saying (meant as a joke) is still told: Those who can’t do, teach (and the corollary: Those who can’t teach, teach gym.)

I never really liked those jokes, though I probably told them more than once, too.

But within those sayings is something that is certainly true, even if it feels like it shouldn’t be: You don’t have to be an expert to teach.

As writers, we should have lots of skills that non-writers envy. Our ability to imagine out-of-the-ordinary scenarios is one of my favorites. A way with words is another.

I was talking with my sister recently about another trait that she and my brothers share: We’re good at grammar. I suspect it had a lot to do with our parents, but we always valued quality writing. We read it often. It’s true that reading quality writing helps writers recognize bad writing.

Sometimes our preconceived notions of what something should look like distract us from what something is.

Maybe we think of teachers as people at the front of a classroom lecturing on how to do a task. My best teachers also taught why things are the way they are. They taught about perspectives.

Sharing perspectives is absolutely a part of writing.

From my perspective, I’m still a writer. I’m still an editor. I’m still a journalist. And when people ask what I do, those are the answers I’ll still give them.

But perhaps it’s time to change my perspective and see how my vocation and avocation can change how I answer those questions.

How about you? What do you do?

Fix the grammar glitch:

In the comment section, please indicate which sentence below is correct.

a) Please contact Amy or me if you have any questions.

b) Please contact Amy or I if you have any questions.

c) Please contact me or Amy if you have any questions.

3 things I’ve learned about book marketing

In the nearly six years since I created Elephant’s Bookshelf Press, one of the things I’ve had to work on the most has been my book marketing skills. Mind you, since part of what I’d reported on in my day job as a journalist was nonprofit marketing and fundraising, I thought I was starting my company with a solid knowledge base.

Perhaps I was, but it wasn’t enough.

When I was reporting on nonprofit marketing, Facebook and Twitter didn’t exist. The World Wide Web was still in its first decade. Email marketing was in its infancy. Direct mail was king.

Oh my, how the marketing and advertising world has changed!

These days, if you’ve launched an ebook and/or a paperback, you need to be able to boost the book’s visibility all the time. Building awareness requires a well-stocked toolkit. If you’re like me, with a spouse and young kids and a full-time job that keeps me away from them for several hours every day, that toolkit needs to have everything handy and charged up.

I want to share a few ideas about tools I’m using now that are either relatively new or new to me.

To be honest and open, I don’t have any affiliate relationships with these groups (well, I just created my Amazon affiliate relationship this week, but I don’t exactly know how to use that tool yet and I don’t think my mere mentioning of it will do anything that puts money into my account). But down the road, I might do that kind of thing. Again, building affiliate relationships is a potential tool, but I’ll discuss that sometime down the road when I have a better idea what I’m talking about.

Anyway, to the tools: One: Advertising. This may seem obvious, but a lot of authors don’t advertise, and at least as many don’t advertise enough. Honestly, I’m not advertising enough either.

But where to advertise? Sometimes the choice is made for you. For the latest EBP book, Lost Wings, we just launched a countdown campaign, and with it, an ad through Free Kindle Books and Tips. I’ve advertised through that side before, but part of the reason I chose it this time is because it allows books with few reviews to be advertised there. At the time I scheduled the ad, we only had two. I really appreciate that, since so many EBP books are anthologies, which often don’t receive many reviews. And while Lost Wings has nine reviews as I type this, and I have additional ads scheduled for later, I’m sure I’ll use FKBT again in the future.

Two: AMS ads. Yes, this is another type of ad, but it’s inherently different from a book blog ad. It targets different people (people searching for books, rather than readers who signed up for a list to get book ideas pushed to them). I’ve been playing around with these a lot in 2017 and have had some spectacular successes and some total failures. So far, most of the ads have been related to keywords. But I’m experimenting now with the product display ads. Again, I’ll talk more about those down the road once I have some experienced to speak from. But if your books are being sold on Amazon, AMS ads are a must in my opinion. Let’s face it, Amazon is the biggest online bookstore in the world. But if no one can find your book when they’re looking for something, then you owe it to your audience to bring it to their attention.

Three: KDP Rocket. I’ll probably sound like a paid shill, but I’m not. My approach to advertising changed as soon as I bought this product earlier this year. It has simplified my searching for keywords and enabled me to hone my selection process. I’ve learned how to improve the keywords I select for my books through Kindle — and the keywords I chose anywhere, for that matter — and I’ve started to rethink some of my book marketing overall. Once again, I’ll talk about that more down the road, but to give you a sense of why I’m so pleased with KDP Rocket, let me share this:

Our anthology Tales from the Bully Box was released in 2014, and it did ok when we launched, and then it quickly languished. I tried various things to bring it back to life, but they didn’t work.

One of the authors of a story there, Sarah Tregay (who also did the beautiful cover for Bully Box — and Lost Wings, too!) told me she’d been told good things about the book by a friend of hers who was using it in a school setting — which was what it was made for.

That made me smile, but I wasn’t quite sure how to take advantage of it. Then I learned about KDP Rocket, looked into it, and ended up buying it. The first book I tried it on was Bully Box. Within weeks, my AMS keyword ad campaign resulted in doubling the sales of the previous year in a single month.

I realize we weren’t talking about major sales of Bully Box in 2016, but I continued with the AMS ads and using KDP Rocket to craft the keyword selection further. And now Bully Box is the most successful paperback book in the relatively short history of EBP! We’re also paying more for advertising than we ever have, but when they result in success, they’re clearly worth it.

What are you using to boost sales of your books and finding success with? Please share!

Why I Didn’t Pay for the Most Important Lesson in College

Did you learn a lot when you were in college? I know I did. But the most important lesson I learned when I was in college wasn’t during a classroom experience. It didn’t happen while I was doing research in the library. It wasn’t even a boozy revelation during a game of beer pong. It was a far more basic moment than any of those.

I was crossing a street with two blind curves. Most of the drivers were my age, which meant they weren’t really thinking about pedestrian safety. I don’t remember exactly why I felt I needed to cross at that spot, but I’m sure it wasn’t necessary. So, I looked both ways, hoped I wasn’t doing something stupid, and ran.

Obviously, I lived to write about it. Nothing happened. Well, nothing bad happened. But at that moment, I realized that I was the only person holding myself back from accomplishing the things I wanted to accomplish.

I might have remembered something and needed to change direction. I might have seen a pretty girl who I briefly chatted with and privately mused about what might have been if I’d ever asked her out. It’s all fuzzy now. What mattered is that, at that very moment, I realized what the biggest obstacle to my success in life was: me.

That was the lesson: I’m the one getting in my way.

Speaking as a middle-aged guy with young children, I know now that the lesson I learned is not the one I’d get today if I were standing at that same spot. Today, I’d encourage my daughter to find a safer spot.

But playing it safe can be an obstacle too.

I still strive to overcome myself. Sometimes I succeed, like when I decided to create Elephant’s Bookshelf Press. I was already deep into the process of creating Spring Fevers, the first anthology from EBP. I had created the Elephant’s Bookshelf blog years before ever thinking about creating a publishing company. From there, it was an easy step to naming Elephant’s Bookshelf Press. Soon after, I was applying for an LLC. It seemed like a no-brainer.

But there are still lots of moments where I discover the speed bumps that my intellect constructs, and I suspect the same is true for you. How do you overcome your fears and your own nay-saying? Are you filled with self-doubt? Most writers I know still would admit to harboring that bugaboo.

Here’s what works for me:

Read and write voraciously. I’m lucky to work as a journalist, so I’m paid to read and write every day. But I also read as much as I can. And as widely as I can. This helps me to:

Think elastically. A creative mind is one that can stretch an old idea into something new or connect seemingly disparate concepts into something that feels altogether different. It may be the most important element of:

Innovation. Take what has worked in the past and break it down into its vital elephants… er, elements. Can any of those pieces be upgraded? If so, what happens?

Ask questions. Do you know how your favorite author got started? …

“Write” every day: Though I physically write at least five or six days a week, I keep a loose definition of writing here. To me, writing includes imagining. Many of my best ideas come when I’m not able to jot them down or expand on them. I often come up with ideas while watching my daughters in their swimming lessons. Perhaps I should, but I don’t take notebooks with me to the pool. But I love musing on where some characters or settings might go, even if it’s just 15-20 minutes to mentally play that day. Write every day and you’ll see your writing flourish.

Plan and schedule. I used to write on the fly and see where a story took me. I read an article by an author who broke down her routine on her blog and later built a book on how she turned her writing routine into a 10,000 word a day habit. The key was starting with a light outline of what she wanted to accomplish that day. It helped her organize her thoughts and focus her mind. I’ve tried to apply that not only to my personal writing but also the day of writing and editing in my day job. In many ways, I still write by my pants, but I know when I’m going to write now and have goals for words or tasks. Which leads to the next item …

Create – and stick to – deadlines: I apply deadlines to all goals: daily goals, weekly goals, monthly goals, quarterly goals, and annual goals. When I know I have a busy Saturday ahead with family stuff, I usually list all the things I need to accomplish and scratch them off when they’re done. Sometimes I even write down things I’ve already done before starting the list – run 3 miles, feed the cats – to mess with my own mind and convince myself I’m getting things done. Sometimes it also helps my wife know where I am and what I’m hoping to do; she’s been known to add to the list, too.

Establish some sort of accountability system. This is the tough one for me. The truth is, keeping accountable is very difficult for a lot of writers. It’s too easy to say, “Oh, I just don’t feel it today. I’ll write twice as long tomorrow.” Or to be distracted by any of the myriad legitimate interruptions that occur from day to day. Sick kid? Sick parent? Got to take the car to the shop? Any of these things can ruin a day or drag on to several. Having a good friend or a touchy acquaintance whose job is to harass you when you’re trying to blow off your writing time is a good idea in theory, but I’ve learned that it doesn’t work every time.

Reward yourself for your accomplishments. In contrast to the accountability issue, this can be too easy sometimes. It’s important to recognize your accomplishments, but celebrate worthy goals and with supportive techniques. You obviously don’t want to say, “if I finish 100 words today, I’ll celebrate by not writing at all tomorrow.” It’s not only too few words and likely to have accomplished little, but you’d be taking a step back by not writing the next day. But if your goal was 50,000 words for a month and you reached your goal, take your significant other out to dinner, or for some ice cream, or something else pleasant and festive. You deserve it.

Of course, you may have different issues that get in your way of your writing. I can only imagine. But maybe you have found ways to overcome them too. I’d love to hear from you. Please share!

Lost Wings Is Live!

We are so proud to announce the release of Lost Wings, the first urban fantasy novel from Elephant’s Bookshelf Press. I know it seems everything I’ve posted this year has been about Lost Wings (that may even be the case; I haven’t checked), but the book has brought about a real shift in my thinking, especially with regard to promotion. It’s really a significant book for EBP.

Lost Wings, by Don M. Vail.

Over the past several months, I’ve listened to dozens of videos and read at least a dozen books and blog posts about the various nuances of book promotion, but the way I see it is: If you don’t have a great book to promote, no one will care.

In my opinion, Lost Wings fits that description. But the opinion of readers is what’s going to determine whether it does well in the marketplace.

I’d love to hear what you guys think.

You can order a copy on Amazon, available as an ebook and in paperback. If you post a review on Amazon by October 1, I’ll have the author send you a signed copy of the paperback! Just send me an email with the link to your review and your mailing address, and we’ll take care of the rest — even if you hated the book. (Of course, why would anyone who hated the book want a signed copy?)

Delayed by the Apocalypse

Tales from the apocalypse
Published 11/1/12

Before I say anything else, thank you to the editorial board of Elephant’s Bookshelf Press, LLC, who helped publicize and promote our newly released anthology, The Fall: Tales from the Apocalypse, which felt the wrath of Hurricane Sandy. As a resident of New Jersey, I was (and am) left without power to do the final steps of publishing the book. But it is live in two of our intended formats: Electronically for Kindle and in paperback via Amazon.

We’d love to hear what you think: positive, negative, even indifferent.

Welcome to Elephant’s Bookshelf Press

Welcome to Elephant’s Bookshelf Press, a small but growing traditional publisher. In 2012, we published Spring Fevers, a collection of short stories about relationships in their many forms, and will publish The Fall in October, a collection of tales from the apocalypse.

Looking to 2013, we will publish at least one new anthology in the summer and are preparing to launch our fiction department.