Tag Archives: publishing

Are you safe? Thoughts from suburban Epicenter

I’m safe. We’re safe. We’re among the lucky ones.

For those who don’t know the elephants behind Elephant’s Bookshelf Press, we live in New Jersey. I’ve lived here most of my life. On one of my Twitter profiles, I refer to it as “God’s Country.” It’s green and pleasant and generally a wonderful (albeit expensive) place to live.

Lately, however, I’ve been calling it suburban Epicenter.

New York City, roughly a marathon run away from my home, has become the epicenter. Over a thousand people dead. Over ten thousand known to have contracted the virus.

And the numbers aren’t a lot better in New Jersey.

I lived through 9/11, and a phrase I said often back then was “Everybody knows someone.” I had a friend who perished in one of the Twin Towers when it collapsed on him.

I knew others who died that day. And family members were lucky to have gotten away with only their mental health affected — not that such wounds are easier to handle.

The coronavirus pandemic has a lot of similarities.

One thing I’ve noticed is how we talk to one another. While we sometimes end a conversation with the typical “See you later,” more often I hear people saying through their N95 mask, “Stay safe.”

Safety is key.

So I ask you, faithful readers, how are you doing? Are you safe?

How are you staying safe?

And for those who live in areas where, perhaps, the virus hasn’t been too devastating so far, any questions you have that some of us in and around the Epicenter might be able to answer?

Rest assured, we’re also working on books and developing new things that’ll interest our readers and our authors. I’ve been in touch with authors who may become new EBP novelists. Frankly, it’s pretty exciting to me. And I’m developing new revenue opportunities that are also pretty cool to see.

But right now, the thing that has been most on my mind is you.

Stay safe.

Matt

What would you like to see in 2019?

For Elephant’s Bookshelf Press, December and January are often about finalizing all the planning we’ve been doing throughout the year. We begin 2019 with several projects under way, including our latest anthology of short stories around the overarching theme of flight. We have received some wonderful stories and are excited about publishing the best.

We have some other items in the pipeline, and also have several ideas. Just as importantly, we’re able to switch things up a little if we need to. Who says elephants can’t be nimble?

But what I’d like to know is what would you like to see this year from Elephant’s Bookshelf Press?

A novel from another emerging author looking to develop his or her audience? Got someone in mind? We’re open to submissions!  Direct queries to submissions@elephantsbookshelfpress.com.

An online course? (And if so, what would is it you have in mind? How to publish anthologies? How to write/self-publish short stories? How to develop your authorial voice? Something else?) Frankly, we have a couple course ideas that are in the hopper, but we are still trying to determine which makes the most sense. I believe the best way to start is with a free course for writers, but there are a lot of them out there already. But maybe you want to hear what the elephants have to say about that!

Another anthology of short stories? By “another” I mean in addition to the one we have in process right now. Anthologies take time to prepare, so if you’re looking for a second anthology in 2019, we need to know that early on!

A collection of nonfiction essays (and if so, on what topic?) We haven’t really tried this before, which could be exciting. But we need to have a focus. It’s one thing for our brain trust to bang ideas around, but we want to know what readers are looking for.

Something else? There is no end to the number of possibilities. And we love learning new things, so perhaps we can learn together! Perhaps you want to see some sort of Facebook group or a series of author interviews. Let’s face it, we’ve had some fantastic authors grace the pages of EBP anthologies before they became best selling and award-winning authors in their own right. Would you like to know what they’re doing now?

We love to hear what our readers are looking for more of, so please let us know!

You can leave a comment here or send an email to matt@elephantsbookshelfpress.com.

Happy New Year!

 

The Genesis of the Elephant

In the six years since I created Elephant’s Bookshelf Press, I’ve seen my personal writing time winnow down to a dribble.

I’m not making excuses. I chose to focus my creative time on publishing.

This year, however, that has changed. I’ve been working on two different writing projects and one major edit/revamp effort, too. In a sense, I have spawned a similar problem. Once again, I have taken large bites and tried to chew too quickly.

So, with the second quarter of the year a little past midway, I’m slowing things down a little. On the bright side, you’ll probably see more of me on the blog this way.

I want to talk about our genesis. Think of it as a “why we exist” post.

In the beginning was the word… and the word was “elephant.”

When I was a small child, I fell in love with elephants. When I learned to talk, and people asked my name, I would say, “Elephant.” I didn’t have a big nose. I was possibly small for my age, but the name wasn’t intentionally ironic.

I simply loved elephants.

As the son of a scientist who worked at perhaps the premier research laboratory of its day, I grew up among books and learning and smart-ass older brothers. Eventually a smart-ass sister would enter the mix, too. I enjoyed educational experiences that I only learned to fully appreciate years later.

And there were lots of elephants. Stuffed. On the pages of books. (I had a wonderful collection of Babar books, and many of the volumes are in my attic.)

My grandfather bought me a Dumbo that I played with so much his felt wore off, and he eventually wore a baseball-playing elephant shirt that I’d outgrown. My mother even created an elephant pillow that my daughter now sleeps on or cuddles depending on where her dreams take her in the night.

I grew up among loving parents and loving extended family members. We played together (lots of Wiffleball), prayed together, and stayed together. When sad or bad things happened, we got closer. Still do.

As genesis stories go, it’s not much. Just another happy kid from a privileged upbringing with lots of books in an unfair world.

My biggest challenges growing up, I realize now, were related to ambitions. All I wanted to do was write or play baseball.

As hard as I tried, I simply didn’t have the skills to reach the major leagues as a ballplayer. The writing came more naturally.

I’m fortunate that in my adulthood, my ambitions of making a living as a writer never left me, and I should feel proud that I’ve been living my dream of being paid to write. I do. But…

But like most dreams, they’re not quite what you expect. The nightmares are rarely as harrowing as they seem at the time. And the “normal” dreams carry more portent and potential than we might recognize.

Back to Elephant’s Bookshelf Press…

Assuming some of the readers here are friends I’ve made at AgentQuery Connect, you’ve probably heard this before, but I’ll share it anyway.

EBP arose out of e-conversations between several of my fellow moderators at AQC. We decided in 2011 that we wanted to find out what the whole e-publishing revolution was about. And while some of us had gained agents, many of us were finding the reception to our queries not so encouraging.

I couldn’t tell you when I last sent a query to an agent. Struggling with perfectionism, I was still plugging in the electrodes on my moribund manuscript waiting for lightning to strike so I could cry out, “It’s alive! Alive!”

So, I was happy to volunteer to lead the effort that became Spring Fevers, the first anthology from Elephant’s Bookshelf Press.

Initially, it was to be an e-book only, but we decided a few weeks after initially publishing that it would be fun to have a paperback.

I can’t remember which came first, the decision to publish a paperback or the decision to publish a second title, The Fall. Either way, I’d bought myself several ISBNs because I had already decided that mine would not be a one-book adventure.

Unbeknownst to me, I was developing new ambitions.

You see, Elephant’s Bookshelf Press was borne from a desire to help other writers. We wanted a way to share our stories, literally and figuratively. I built a platform, and initially I wasn’t fully aware of what that would mean.

Starting in 2015, but especially last year, I’ve spent a lot more time developing systems for EBP and determining what new products we can create. I’ve looked to develop new services for writers, not just to help them as writers, but also because it’s abundantly clear to me that being a writer in the twenty-first century is not simply about writing.

It’s about creating.

Creating books, sure. Creating websites. Creating blogs. Creating courses, perhaps. Creating partnerships. Creating relationships with readers.

Creating an audience.

Sharing and amplifying a voice.

It has been slow going. Mostly because I haven’t always understood what EBP is really about.

I know what we do: we publish books.

But why?

At Elephant’s Bookshelf Press, we love stories. We love telling them. We love hearing them. We love sharing them.

Stories are as old as humanity.

In the beginning, God snapped a finger and blessed a walking ape with an extra sense of self and a new level of curiosity. That ape started thinking in stories.

Language evolved.

Soon, that imaginative ape attracted a similarly gifted mate, and so sparked humanity.

We’re attracted to authors who tell interesting stories and tell them in an engaging manner.

Like elephants, we tend to travel in herds; at EBP, we call them anthologies. We haven’t published an anthology in a couple years now, but we will in time.

Because Elephant’s Bookshelf Press isn’t just about selling books; it’s about helping authors meet and mingle with their audiences.

Not the end.

“Which the Days Never Know” E-Book Coming Soon

We’re finishing up the e-book version of Which the Days Never Know, the “verse memoir” of Vietnam veteran Donald McNamara. We expect to be ready to publish later this week.

The paperback is already available via Amazon.

For a limited time, you’ll receive a free copy of the ebook. Please click on the link below and we’ll send it to you when we release it later this month

Happy New Year! Story sharing in 2018

Happy New Year!

I will share with you that, aside from the Eastern chill (another polar vortex?!), I do enjoy January. It brings out that sense of renewal in me and jump-starts my creativity, which can languish in the fall.

When you’re a writer, especially an independent writer, there’s always something that needs to be done. Update the website, post a blog, create a newsletter, test new ways of building your audience. And if you’re lucky (or better yet, disciplined) you work on a book or story.

I resolved in 2017 to write more. It worked. Sort of. I started two completely new books. You’ll notice, however, that neither of them were published. That’s because they’re not finished. And neither of them will be full-length novels.

What was I doing with my time all year? Well, mostly learning more about publishing. The business side of things. And I’ll apply more of what I learned in 2018. Indeed, I already have begun.

One of the things I resolve to do much more of in 2018 is communicate with you. After all, what are we writers if not communicators? From the time our bardic ancestors told tales around the campfire to today, when we offer up something more delectable than photos of our lunch on social media, we storytellers share our thoughts for consumption and pleasure.

Stories are nutritious. They feed our mind and our soul.

Audiences are nourishing. They provide feedback, which enables the storyteller to gain a better understanding of what the listener or reader expects.

And a good storyteller knows when to provide that and when to hold it back. We can be such teases!

So, let’s share a little. My little publishing company is five years old and, frankly, it needs to grow. So, this year I’m aiming to publish in ways we haven’t before. It will start with Which the Days Never Know, which is coming out soon. It’s a verse memoir by Vietnam veteran Don McNamara.

After that, I’m looking to box up the seasons series that were the inspiration of EBP. I’m in the works on an omnibus edition of short stories, which will be an electronic-only publication. Of course, if you’ve got Spring Fevers, The Fall, Summer’s Edge, Summer’s Double Edge, and Winter’s Regret already, then you’ll have no need for the omnibus edition. But there are some terrific stories in those collections that deserve to find a wider audience.

The next bit of newness on tap for 2018 is about voice. Not simply a writing voice, though that’s in the works, too, but the spoken voice. I’m beginning to record audio books and expect to roll out the first EBP audio book later this year. I’m very excited about it, but it’s a lot of work.

I also expect to publish at least one of those books I started writing in 2017.

Whew! It’s a workout just thinking about 2018, but I feel great. Like ending a morning jog in bracing January air.

So, what do you have in store for yourself? Will you be writing more? Publishing more? Reading more? All of the above, more?

Please share. And let’s keep sharing. Remember, we’re in this together.

And speaking about sharing, I want to share your accomplishments through my channels, too. That means interview opportunities, guest posting opportunities, and cover reveals. I’ll be happy to help you promote your books and help you find other books to read.

And products! Wow, has my publishing business been enhanced lately by certain products and tools!

So, let’s get started. I believe 2018 is going to be exciting, and stressful, and whimsical, and romantic. All the qualities we want in a book and in a year.

Welcome, 2018. Let’s see what we can do together!

 

 

Buzz vs Word-of-Mouth: What Hollywood Could Learn From Publishing

This post appeared originally on From the Write Angle in February, 2013. Gaining at least a basic understanding of marketing will help you identify and target work to your audience. In this post, R.S. Mellette offers a snapshot of his experience with buzz and word of mouth from the film industry. Shared with permission of the author, whose two novels, Billy Bobble Makes a Magic Wand (2014) and Billy Bobble and the Witch Hunt (2016) were published by Elephant’s Bookshelf Press.

Buzz vs Word-of-Mouth: What Hollywood Could Learn From Publishing
by R.S. Mellette

I moderated a conference of film industry professors a while back, and when one of them said that Hollywood relies heavily on word-of-mouth marketing, I laughed.

I couldn’t help myself. Here is an industry that considers a 20% or 30% drop in sales a success! That’s not word-of-mouth. Or if it is, good words are not being spoken.

Interestingly, the Hollywood insiders on the panel thought I was the crazy one for doing a spit-take with the Kool Aid they were serving. But of course, none of them had theatre or publishing experience.

In those disciplines, word-of-mouth marketing means sales INCREASE with time, not drop. A play that is worth the time, money, and effort of going to see will build an audience. A book worth the read will see an increase in sales.

In Hollywood, my filmmaking brothers and sisters have forgotten the difference between Buzz and Word-of-Mouth. So, let’s take a look at them side-by-side.

Buzz: “I want to see that movie,” says one friend to another before it premieres. “Yes,” says the friend, “I’ve heard it’s good.”

Word-Of-Mouth: “I saw the best movie this weekend, you should see it.”

In writing, we call that passive vs. active voice. In court, it’s called a firsthand account vs. hearsay.

Marketing generates buzz. The product itself creates word-of-mouth.

Why is that a distinction worth discussing? Because buzz owes only a passing fealty to the quality of the product. Producers in Hollywood will actually judge a script on “trailer beats,” meaning juicy stuff they can put in the preview to create buzz. A script that tells a good story but has no trailer beats will be passed over in favor of another script that is more easily marketable.

Compare this to the world of self-publishing today. Sure, sure, there is a sub-culture of writers trying to get good reviews—or spam their competition with bad ones—to increase buzz. There is nothing wrong with an honest pursuit of good buzz, but the runaway hits in the self-publishing world come almost exclusively from word-of-mouth marketing.

And word-of-mouth marketing is entirely dependent on the quality of the work. It is first-person, active, marketing. One friend telling another, “I enjoyed that, and I think you’ll like it, too.”

What does this product-oriented marketing technique look like on the sales charts, graphs, and tables? That’s easy. No drop off. Sales go up the longer the product is available. And when the same people create a new product, their sales start higher because they have become a trusted brand. As long as they keep up the quality, then their work will generate its own buzz.

The opposite is also true. How many of us have been fooled so many times by a great preview for a lousy film that we no longer trust the studios? Like so much of the rest of American Industry, studios have lost sight of long term success in favor of instant gratification. They have confused buzz with word-of-mouth.

So the work suffers. We, as consumers, suffer. And worst of all, we artists who must try to make a living in this environment suffer.

R.S. Mellette is an author and filmmaker. Prior to the Billy Bobble series of novels, Mellette had Sci-Fi short stories published by Elephant’s Bookshelf Press in the anthologies: The Fall: Tales from the Apocalypse, Spring Fevers and Summer’s Edge. Mellette is an Associate Director of Dances With Films (one of MovieMaker Magazine’s top 25 coolest film festivals in the world). He wrote and directed the multi-festival winner, Jacks or Better. He also wrote the first web-to-television intellectual property, “The Xena Scrolls,” for Universal Studio’s Xena: Warrior Princess. On Blue Crush and Nutty Professor II he served as script coordinator. He’s acted in Looney Tunes: Back In Action, Star Trek: Enterprise, Days of Our Lives, Too Young The Hero, and countless stage productions across the U.S.